Offline Services
Why invest in offline services?
Digital marketing is an absolutely essential element of your overall strategy given that the majority of research is now all conducted online, however, this type of marketing works at the earlier stages of the patient information gathering process i.e the ‘attract’ phase. Having spent time and investment implementing a successful online strategy, it is vital that the subsequent ‘offline’ patient experience is just as positive as online and exceeds their expectations.
How many times have you seen a great website and what looks like a fantastic business, only to phone up and not have your call answered, and even after you leave a message no one ever returns your call?
All the hard work and investment attracting that patient or customer has been lost. More than ever we now live in a competitive and fast paced environment and if you’re not successfully handling that patient from the offset, someone else will. Therefore, what should separate you from other clinics, is not just your reputation and experience, it’s the entire ‘patient journey’. Allow us to work with you to break down each stage of this journey to ensure an amazing service from start to finish.
To be successful it is also essential to ensure your business is running at maximum efficiency, this means keeping costs under control, making calculated investments and maximising sales opportunities in order to increase ROI. Often managers and clinicians can be preoccupied with the day to day running of the business and therefore are missing out on vital profit generating opportunities.
Having successfully worked extensively with a complete spectrum of cosmetic surgery businesses, clinicians and aesthetic businesses, utilise our experience to help you improve efficiency, standards and maximise your business growth potential.
Business consulting
With years of expertise Luxe has the insight and ability to take your business to the next level and turn a new or successful practice into an extremely successful practice. Combining these insights and skills results in a transformation of your processes and sales, significantly increasing revenue and patient attraction and retention.
At Luxe, we are focused on helping improve how the day-to-day running of their business is managed, working in combination with managers, clinic co-ordinators, Medical Professionals and Clinicians in order to increase patient attraction and conversion. Upselling treatment packages, targeted promotional campaigns and POS generate more sales without additional investment. Advice and assistance on capital and consumable equipment selection, CRM systems and price negotiations also plays a vital role in getting the best possible return on investment and increasing revenue.
Inhouse training
The patient journey starts inhouse as they ring/contact your front of house or PA to book a consultation, develops further during their visit and remains in place long after they have left post surgery or post-treatment. Don’t forget word of mouth, recommendations and reviews are essential when it comes to a potential patient making a decision about who she should trust.
You and your team should always be striving to provide the highest possible level of service. Nothing should be too much effort, so patients feel valued and develop loyalty to you and your clinic. Every patient should be treated like royalty; we will work closely with your team to show you how to enhance the patient journey experience with you, which will in turn increase customer spend, retention and referral rates.
Key opinion leader training
Are you interested in becoming a key opinion leader for an aesthetics/medical company delivering presentations and training at conferences or perhaps conducting and writing clinical studies for industry?
Having worked for several companies in marketing and sales roles, Rachel knows exactly what companies are looking for when selecting KOLs. She can also make introductions with companies and coordinate meetings on your behalf.
Furthermore, having designed and written many presentations, she can help you edit your content and design to ensure your presentation stands out, looks professional and can also coach on public speaking and slick delivery.
Event organisation
Whether you are preparing for a clinic launch, a product launch, promoting a new treatment, running an educational event for your peers or hosting a charity event, allow us to advise and assist on all stages of the event planning process to ensure it runs smoothly, successfully and is targeted toward your ideal demographic in order to maximise return on investment.
PR coordination
Are you interested in featuring in local or national press? Here at Luxe we have connections with PR gurus who can help you do just that. We can help advise and coordinate campaigns to help drive success.
Course writing/coordination
Perhaps you’d like to set up and run courses in your own clinic. Having organised and run many clinical and non clinical training sessions, Rachel can assist from helping to create and put together the course, advertising to fill places, through to logistics and delegate travel arrangements.