Online Services
Why invest in online marketing?
We all know we now live in the digital era with 3.5 billion google searches made globally per day, 67% of mobile phone users worldwide and the average UK person spending 1 hour 50 minutes a day on social media sites.
What is trickier is knowing how exactly to communicate your business message in a busy online world. How do you come up with a strategy, how do you stand out and how do you know if your efforts are working?
Perhaps you don’t know where to start and how to navigate your way through the confusing digital marketing and social media jungle. You know you need to, but you don’t even know how or where to begin?
Perhaps you’ve dipped your toe in but not sure if your digital marketing efforts are paying off, or you know you should do more but don’t know where to find the time?
Perhaps you have a strong social media presence and a clear digital marketing strategy but you want to elevate your success and take your business to the next level?
Do any of these scenarios sound familiar?
A clear digital marketing strategy is a vital in the aesthetics and cosmetic surgery market in order to help generate more patients, communicate your message to a targeted audience and ensure your business stands out in a highly competitive industry.
This is where Luxe Cosmetic Consulting comes in, think of us as your digital marketing business partner. We are expertly positioned to advise and guide you through challenges and pitfalls of the digital marketing world, providing specialist advice, based on specific industry experience. Let us help you by developing and implementing a digital marketing strategy which will support and help you reach your overall business goals.
Social Media Services
Social media is often an underlooked but vital part of your marketing strategy. Done well, a successful social media strategy will massively increase brand awareness, engagement and also help develop trust between you and your potential patients. At Luxe we provide all manner of social media management such as creative visual content creation and posting, caption writing, key hashtag generation and ad management all designed with your brand and company vision and goals in mind. We can also engage with your followers and micro influencers to boost engagement and enquiries.
Social media insights and analysis will be analysed and measured in order to compare content, measure campaigns, and see how individual posts are performing. This will in turn allow us maximise our marketing efforts.
Online Influencer Engagement
Online influencers are changing the marketing landscape and how potential clients view treatments and potential procedures. Often it can be tricky to navigate the best way to engage influencers in the medical aesthetic industry and there are also ethical considerations that should be taken into account.
Here at Luxe, we have the experience in this field to help source the right influencers for your brand, ensure they have the right metrics such as follower authenticity and high engagement rates negotiate rates, outline creative briefs/guidelines, review content and track the influencer’s campaign progress.
Digital Marketing Services
A Digital Marketing plan which supports your overall business plan is vital. Your website is your blueprint and needs to ensure your business stands out and is optimised to ensure enquiry conversion. In fact it takes 0.05 seconds for your potential patient to form an opinion about your website that determines whether they’ll stay or leave.
We can provide a Digital Marketing plan which will help guide your content creation on a monthly basis, ensuring your website content, social media strategy and other online marketing efforts are all working in sync.
We will also provide a full website analysis with suggested improvements to help improve SEO (google ranking) and reduce bounce rate.
Content Creation
In a competitive market is extremely important to create and share valuable and engaging content to attract new patients and encourage return custom. Often you and your team are too busy with the day to day running of the business and essential marketing efforts such as regular blogging, email marketing and newsletter writing can be neglected. We can support you by writing content for your blog, creating email templates, and showing you how to quickly and efficiently create e-shots to keep in regular contact with your potential and existing patients.
Multimedia and eye catching high quality visuals are essential in the aesthetics industry to make your website and online channels stand out from the competition. Are your visuals as strong and engaging as they could be? We can organise photo shoots with editing for print, use on your website, social media and other online channels.
Video is one of the biggest marketing trends this year. We can organise video shoots in order to create engaging, educational and entertaining content for use on your website and social media channels to maximise brand awareness and engagement.